Being a professional platform, LinkedIn offers a great opportunity for experts to share their thoughts and expertise through articles or posts. There are some guidelines that can be followed in order to gain attention and appreciation on LinkedIn. So, start writing an article on LinkedIn and showcase your experience and knowledge.
Let’s have a look at the steps of writing an article on LinkedIn:
Step 1: Go to your home page
The option of writing the article is available on your home page. On the top of the page, you can easily find the space for sharing an update or writing an article. Now, just click on it and get started!
Step 2: Create a click-worthy headline
If you want people to click on your article on LinkedIn, the most important thing is to create a great headline. The headline must be thought-provoking and convey some benefit to the reader. The title should contain 40-49 characters. The ‘How- to’ type of heading attracts the readers on LinkedIn.
Step 3: Start writing
Make sure your article is consistent with your headline. People don’t have much time to read very lengthy articles, so it is better to keep it within 1,000 words. 500-700 words are considered as good for the LinkedIn article. If you have a comprehensive topic in your mind, then you may break it up into different sections and may also hyperlink other articles with this article. Hyperlinks are a great way to keep the word count optimum and provide value to the readers.
Step 4: Use some images
To make your article more engaging, you can use some images. Your writing can be exceptionally well, but plugging in some art can take your article to another level. You don’t have to be a graphic designer to get relevant images as a variety of royalty-free pics images are available on websites like Pixabay and Unsplash. Try not to include more than 8 images. Multimedia such as YouTube videos can be avoided in LinkedIn articles.
Step 5: Use subheadings
Breaking up your text into meaningful subheadings can be effective in conveying your thoughts in a much easier way. Writing an article without any segregation between one point and another can be very complicated for the readers. Subheadings make the article look more simplified and easily understandable.
Step 6: Editing is important
Good quality content is a well edited content. Never publish the article right after writing it. Editing is very necessary before you publish it for the network. Always edit the article when your mind is fresh. Read the article again and you will surely find some silly mistakes. There are many tools available that can be used to check the grammatical and spelling mistakes in your content. Make sure that the readability score of the content is high.
Step 7: Time to socialize the article
When thousands of people are publishing the content on LinkedIn, it becomes important to promote it after hitting the ‘publish’ button. You can use relevant hashtags that can increase the reach of your articles many folds. It is worth spending some time to find trending and evergreen hashtags. Also, try cross-promoting the content on other platforms like Twitter.
Step 8: Add a link to your profile
Adding a link to your article to your profile is a great way to increase the visibility of your content. Whenever anyone will scroll down through the profile, there are chances that they even click on the link. Also, a link can be added to the thumbnail image you use for the story. It is also a nice trick to give the links of your previously published articles while replying to any query of the prospects and clients.
If you have compassion for writing and want to share your knowledge through articles on LinkedIn, then follow the above-explained steps. Remember that you can be more witty, funny, and creative on other social media platforms, but LinkedIn is a professional network. So, write well on LinkedIn as it has immense importance in the corporate world.